January 01, 2017
Olathe Health Unveils New Name and Look
OLATHE, KAN. (Jan. 1, 2017) – Olathe Health is introducing its new name and look in 2017. This change is a reflection of the expansion of buildings and services and enhanced level of care being offered by the health network.
Formerly Olathe Health System, the network of two hospitals (Olathe Medical Center and Miami County Medical Center) and 38 family and specialty care clinics is now named Olathe Health. Although a subtle change, it is a renewal of Olathe Health's promise to meet the changing healthcare needs of its community.
The logo, which is a visual expression of the promise, is now infused with bright, progressive, hopeful colors and features facets and layers that represent the continuum of care Olathe Health provides across its four-county service area.
Additional rebranding changes include:
- Changing individual clinic names. Each clinic will include Olathe Health in the name to create a recognizable connection between all medical groups, services, clinics and hospitals. For example, Antioch Family Care will now be Olathe Health Family Medicine - Antioch.
- Changing the name of Olathe Medical Services, Inc. — the group of clinics and providers who are employed by Olathe Health — to Olathe Health Physicians.
- Redesigning and updating all signage and informational pieces, including the olathehealth.org website, in early 2017.
This is the first complete network rebranding for Olathe Health since it was founded in 1953. More than 63 years later, the 30-bed hospital has grown into a vital network of more than 300 physicians and 2,500 employees. This new brand more accurately communicates what Olathe Health means to our neighbors, patients, leaders, physicians and staff.